When you get a long, deeply restful sleep with Nature’s Bounty’s Time-Release Melatonin gummies, it’s wonderful. It’s blissful. It’s sublimely rejuvenating.
But honestly, it’s pretty ugly.
An innovative product deserves a breakthrough launch. So we put to rest the tired tropes of purple clouds and smiling sleep models and brought to life a fresh, relatable approach that caught a lot of tired eyes.