Associate Creative Director
ezgif-4-39be0da055.gif

Bringing Gender Euphoria to the Metaverse

Strands For Trans, Fast Company’s 2023 World Changing Ideas Winner, is the world’s first global registry of transgender-friendly barbershops and salons, including businesses in countries where it’s illegal to be LGBTQ+. After facing a year of hateful legislation, we wanted to do something joyous and totally iconic to lift up the entire global transgender community on International Transgender Day of Visibility.

We partnered with vSpace, a cross-reality platform that facilitates human connection and expression in virtual experiences, to create Gender Euphoria: A Global Celebration.

It was the most fabulously affirming gathering the metaverse has ever seen. People from anywhere in the world were able to interact face-to-face while watching some of the LGBTQ+ community’s most glamorous and inspiring artists, including Billy Porter, Chella Man, House of LaBeija, and others.

Best of all, proceeds from the event helped Strands For Trans become an official non-profit organization.

Press
Forbes // Little Black Book // Roastbrief // Adweek // AdAge

01_GenderEuphoria_Lockup1.png
ITDofV.gif
S4T_GenderEuphoria_ContentBlock3_1440x810.gif
S4T1.png
S4T2.png