The New Zealand All Blacks embody a way of thinking that pushes them to try harder, go farther than any other team in the world—that's why they are the best. AIG shares that same mentality and knows that these fundamental principles make champions on the rugby field, in business, and in life.
The Rugby World Cup is one of the world’s largest sporting events and gave us the opportunity to enhance AIG’s reputation and association as the official insurance partner of the world champion All Blacks.
To communicate the core values shared between AIG and the All Blacks, we concepted a website and created rich media units, videos, social media assets, out-of-home, and post-cup winning creative—because the All Blacks won the entire Rugby World Cup!
Chemotherapy can be life saving to a cancer patient, but many people don't realize that exposure to these powerful agents can endanger the lives of healthcare workers and caregivers.
We wanted educate people on the risk associated with "secondhand chemo" and inspire them to spread the word so we created Project Zero.
Zero isn't just a number. It’s one person talking to another, talking to another, to raise awareness that over 50% of healthcare workers are exposed to hazardous drugs each day. That 1 in 5 nurses lose their pregnancies while handling chemo drugs. And 75% of wipe samples in hospitals are contaminated.
It's a constant reminder of our goal: to bring every one of those negative statistics down to zero. And B. Braun, a leader in medical devices, helps make it possible.
The W Boston Hotel was opening a subterranean lounge called DESCENT and wanted a brand identity and campaign to match the space's unique look and feel. We created an intriguing, fun campaign to get people excited and curious about the new lounge.
Helfy the Health Elf (also knows as Shawn, our charismatic project manager) is an elf on a mission to help people have a healthier holiday.
We created an email, video and website, and utilized social media to show how Helfy helped PARTNERS+simons become one of the healthiest companies in Boston (nominated by the Boston Business Journal).
We also raised $5,000 for the Greater Boston Food Bank—through tweets. For every tweet mentioning @HelfyTheElf or #GetHelfy, PARTNERS+simons donated $5 to a local food bank.
Digital design is all about the user and their experience. You can have a nice design and compelling content, but none of that matters if you don't factor in ease of use, accessibility and usability.
For all the website you see here, I have led the design and overall user experience. If you're interested on my take on what web design trends are shaping the healthcare industry, read my article on MediaPost.
The USA Eagles and New Zealand All Blacks were scheduled to face off on November 1, 2014 at Soldier Field in Chicago. It was destined to be a historic match as they haven't met on U.S. soil since 1980.
Our client AIG is the official insurance partners for both teams and was sponsoring the event. Our goal was to sell tickets and get people excited for the match, but knowing that rugby isn't that popular in the U.S., we had our work cut out for us. We created an integrated campaign which included out-of-home, online, video, print, and in-stadium signage.
And what a match it was! The stadium quickly sold out and over 100,000 people tuned in to watch these two rugby giants make history.
In the U.S., men’s apparel sales are growing faster than women’s, but for Urban Outfitters, men’s apparel sales are declining. It's clear that men are taking more interest in fashion and are using their wardrobe as a way to express themselves, but they don't realize that UO can help meet their desire for individuality.
After doing some digging, we found that UO has some really great exclusive partnerships with brands that men love—like Stussy, Obey, Levi's and Starter—but our male audience has no idea. We decided to position UO as the destination that helps men to stay true to who they are and their unique, one-of-a-kind style through these exclusive partnerships.
Being part of a team is comforting. It’s empowering. It’s a great feeling knowing that someone has your back. Especially when it comes to something as important as your health.
We wanted to show that Blue Cross & Blue Shield of Rhode Island is working with members, doctors, physicians, hospitals, and caregivers for the same goal: the advancement of health in Rhode Island.
The RIMS (Risk Management Society) Annual Conference and Exhibition is the world’s leading event for the risk community—with over 10,000 risk professionals from 50 countries attending. Our objective was to showcase AIG’s forward-thinking approach to moving companies and industries ahead in a world of constant change.
Since this conference was in New Orleans, we were able to think of some fun ways to help AIG stick out from its competitors—including featuring a fortune teller at AIG's cocktail reception and sponsoring a beignet stand.