One in five people have lost a friend over money. Which is one friend too many. That’s why, on October 17, 2017, we helped Bank of America kick off Pay Back a Friend Day. We encouraged people to use the Bank of America mobile app pay their friends back and be #FriendsAgain.
This was a huge initiative with a lot of people involved. I created the logos, multi-phase landing page, owned assets, ESPN/NASCAR videos, and social media campaign called "Payback Personas."
These Payback Persona videos highlight the various types of people you deal with when squaring up in your circle of friends. We used these videos in social spaces (including Snapchat lens), Time Square billboards, owned assets and our landing page.
What brings you here? Of all the questions we’re asked when we’re traveling, that one matters most.
To differentiate the Bank of America Travel Rewards credit card from the other credit cards out there, we decided to focus on the personal stories of what motivates people to travel. We shot at popular U.S. travel destinations—creating over 30 videos for a variety of placements including sequential online video, social media, and 360 video.
The USA Eagles and New Zealand All Blacks were scheduled to face off on November 1, 2014 at Soldier Field in Chicago. It was destined to be a historic match as they haven't met on U.S. soil since 1980.
Our goal was to sell tickets and get people excited for the match, but knowing that rugby isn't that popular in the U.S., we had our work cut out for us. We created an integrated campaign which included out-of-home, online, video, print, and in-stadium signage.
And what a match it was! The stadium quickly sold out and over 100,000 people tuned in to watch these two rugby giants make history. (All Blacks crushed it btw.)
The W Boston Hotel was opening a subterranean lounge called DESCENT and needed a brand identity and campaign to match the space's unique look and feel. We created an intriguing, fun campaign to get people excited and curious about the new lounge.
The RIMS (Risk Management Society) Annual Conference and Exhibition is the world’s leading event for the risk community—with over 10,000 risk professionals from 50 countries attending. Our objective was to showcase AIG’s forward-thinking approach to moving companies and industries ahead in a world of constant change.
Since this conference was in New Orleans, we were able to think of some fun ways to help AIG stick out from its competitors.
Helfy the Health Elf (aka Shawn, our charismatic project manager) is an elf on a mission to help people have a healthier holiday.
We created a cross-channel campaign to show how Helfy helped PARTNERS+simons become one of the healthiest companies in Boston (nominated by the Boston Business Journal). Our agency holiday card was a success—not only did our clients love it, but we raised $5k for the Greater Boston Food Bank.